Creaturas de Hábito
A magical process of transformation, a day to day intention to live and love 04.04.2019 — Honduras, El Salvador

The Scope

The Client

Creaturas de Hábito, 04.04.2019
Honduras, El Salvador

Creaturas de Hábito is a plant based food “grab and go” at Honduras, El Salvador that promotes healthy habits with honesty, tolerance and love.

To address this brand, we researched and immersed ourselves deeply in this new trend and which were those elments that would make the difference. We started playing with different associated concepts such as mystic, alchemy, cósmic, connection with nature and with yourself, etc.

When trying to bring them down to earth celular and natural textures mixed with nature and food colors and derived in a rich color and texture story. Then thinking about their utopical way of thinking, universe aligned, geometry and astrology summed up. This unexpected mix created a whimsical identity system where the concept “a magical process of transformation, a day to day intention to live and love” traduced in a modern, mystical logo.

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