When trying to bring them down to earth celular and natural textures mixed with nature and food colors and derived in a rich color and texture story. Then thinking about their utopical way of thinking, universe aligned, geometry and astrology summed up. This unexpected mix created a whimsical identity system where the concept “a magical process of transformation, a day to day intention to live and love” traduced in a modern, mystical logo.

• Food and Beverage