Lucila grew up in the Argentine countryside, in a small town a few hours from Buenos Aires. Like almost all Argentine children, Lucila loved to eat alfajores, and dreamed of eating them all. However, in the United States, nobody knew what an alfajor was, so it was not so simple to communicate this brand, not only end consumers had to be tempted but we also had to teach them when was the right moment to eat an alfajor. Through the excuse of the "shared moment" we tried to satisfy the need for that sweet touch that we all need sometimes, being social networks the best means to convey this concept. An alfajor can be shared either with a good friend and a story to tell, or a good coffee on your own. No matter what time, it is always a good time to eat an alfajor.

• Photography
• Visual Identity
• Packaging
• Branding
• Food and Beverage