Tephie Shab launches their handbag and accessories collection with the opening of a shop in Punta del Este, Uruguay. The main objective was to create a brand identity from scratch for a very sophisticated and glamorous buyer. The textures, the different types of leather and the intensity of the color palettes where controverted. That's why we searched for a context that would not compete with the product itself but would frame it instead maintaining the spirit of the brand. We developed a website, packaging, stationery, product cards and we advised the client in the whole communication strategy including the production of their photographic campaign and contents.