With this revamp they created a modern and comfortable space for travelers with a new concept centered around the idea of "a place to come back to”, it has that residential sensibility that makes you feel like a local… like you belong. 

Tucked in the heart of Chelsea, The Moore is a place between the subtle and the bustle. With a well thought-out modern design the good hospitality and simple elegance meet.

Our objetive was to convey the necessary residential sensibility that makes you feel local: a warm feeling, with the right amount of hospitality; a sophisticated and historical touch that doesn’t show off, all together forming a simple, elegant and visually pleasing graphic system.

So we decided to convey that residential feel and sense of belonging through a masculine but warm color palette, somehow related to new york feeling. Lines and fine shapes helps a personal, refined and intellectual serif type to unfold, mixed with a modern sans; a casual and slightly-retro sophisticated photography that makes you feel intimate, and a flower pattern that transports to old paintings, keeping a bit of the history of the place.