ZZZleepers Branding
The Brand Zzzleepers is an exclusive luxury brand which seeks to capture new niches around the world, due to its particularity. The Context Pajamas are popular and daily use, and are used only to be at home and in a private setting. The question How can we make pajamas be a luxury and fashionable item and even want to go to the supermarket with it? The Challenge Breaking the pajama code
